Content workflow initiative, the concept map

Must not make spelling mistakes or I have to start over again

Concept map of the content workflow initiative

Mapping out the moving parts of the content workflow initiative we arrived at this high level grouping of related activities:

  • Create content
  • Review & approve content
  • Publish content
  • Manage the creation, review and publishing process
  • Configure the tools that enable all of the above

For either single items of content or a set of multiple items, bundled in a workspace.

Create content

Everything related to creating new, editing existing content in the first place.


  • Author
  • Copy writer
  • Photo/image editor

Tasks & activities

  • Review assignments
  • Create content
  • Format content
  • Preview content
  • Request review
  • Edit content based on feedback
  • Review other people’s content
  • Review existing, live content

Review & approve content

All the things that need to happen to get new content ready for publication. Here’s a more elaborate example of a moderation workflow using a workspace.


  • Editor
  • Marketing associate
  • Archivist

Tasks & activities

  • Review content, give feedback
  • Edit content
  • Preview content
  • Get notified of content conflicts
  • Adapt content for different channels
  • Analyse impact of content changes
  • Review existing content
  • Recover content

Publish content

Actual publication of content and managing its life cycle from then on.


  • Section editor
  • Legal
  • Compliance

Tasks & activities

  • Define/specify content packages
  • Review content (packages)
  • Audit (legal, compliance)
  • Preview content
  • Approve revivisions
  • (un)publish content items
  • (un)publish content packages
  • Schedule (un)publishing of content
  • Archive/delete content

Manage content workflow

Set the strategic agenda, coordinate with other business units, oversee all of the above.


  • Managing editor
  • Marketing executive
  • Support & maintenance

Tasks & activities

  • Define content strategy
  • Content planning
  • Coordinate with the business
  • Coordinate with IT
  • Coordinate content delivery
  • Define content assignments
  • Schedule content production
  • Monitor progress
  • Review audit trail

Configure content workflow tools

Providing the tools and processes to enable all of the above.


  • Administrator
  • Developer

Tasks & activities

  • Configure workflows for content moderation
  • Configure content workspaces
  • CMS configuration: content types, roles & permissions, notification settings…
  • Technical development

Have a look at the visual definition of a workspace and a more fleshed out example of a moderation workflow as well.

Hope this helps clarify the main concepts, activities and relationships in the workflow initiative.